The web was made with the whole world in mind. Therefore, it is called www. World Wide Web not necessarily because everyone in the different continents and countries can use the internet but that it’s accessible to old, disabled, deaf and sight deficient people. Assistive technology exists to help people who can’t use the traditional mouse and keyboard input such as special keyboards or software packages like JAWS. If a website is accessible it means that it can reach more people, can show that a company is diverse which is good for PR and if a website can be used by these people it means that from a business perspective you’re broadening your audience. Examples of this include assistive technology  and support for different types of inputs as well as transcripts for videos like the caption function on YouTube.