“Learnability is defined as the capability of a product to enable the user to learn how to use it.”

Learnability is one of the most important key features in any website design. However, it is often disregarded and this is due to the fact it is quite hard to test learnability. Studies have shown that the only real way of testing learnability is by monitoring the same user using the same app or website over a long period of time. This testing is often not used as it is both time consuming and costs a lot of money.

The learnability of a product can be measured in the following ways:

  1. Effectiveness:The number of functions learned, or the percentage of users who successfully learn and use the product.
  2. Efficiency:The time it takes someone to learn (or re-learn) how to use a product, and their efficiency in doing so.
  3. Satisfaction:The perceived value the person associates with their investment (time, effort, cost) in learning how to use the product.
  4. Errors:The number of errors made, the ability to recover from those errors and the time it takes to do so.

References:

Give Good UX. http://www.givegoodux.com/learnability-5-principles-interaction-design-supercharge-ui-3-5/

The Importance of Learnability in Web Design: https://strategiqmarketing.co.uk/importance-learnability-web-design/

How we have incorporated learnability into our website:

One way that learnability is present throughout our website is through the menu. It is a simple menu with clear navigation which adds to the efficiency of the website and improves the time taken for users to understand and learn how to use it through quick and easy access to each individual page.

Furthermore, the ‘home’ button is accessible through the menu bar at all times, ensuring swift and easy access to the main page in just one click, making this a useful tool and helping to develop learnability throughout the whole site.