Web usability is about making the website easy to use and having what the users want to find easy and accessible. An efficient and easy to use website can lead to huge benefits and rewards for the website and its purpose.
Users over time have become accustomed to particular layouts and phrases on the internet, some examples of these would be that the term ‘about us’ is used for organisation information or when the navigation menu is in the same place on every page and adjacent to the corner. These conventions are very important and must not be forgotten about as more and more people are getting used to these things being in a certain way. Breaking these conventions can lead you to have a website with nothing but poor usaubility.